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3 Tips for Developing a Sky-high Growth Plan By Karen Hayward

3 Tips for Developing a Sky-high Growth Plan By Karen Hayward

Submitted by • about 1 week ago www.martechcube.com

Explore the new form marketing growth plan to push your conversions and amplify your funnel through a mix of digital marketing & customer engagement.

Middle market companies are ambitious to grow, and they need the right marketing strategy that can guide the whole enterprise to new heights.

Ask any CEO if they want “marketing” and they’ll nod and speak to the value of an attractive website, a recent trade show, or their latest brochure. Ask that same CEO if they want “sales” and the answer will be far simpler… and more enthusiastic. The Internet killed the pure cold call years ago, and marketing is now responsible for 80 percent of the buyer’s journey, which is now done digitally before the first salesperson is involved. That leaves marketing responsible for awareness, consideration, interest, intent, and half the evaluation process

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