Your storefront looks great. You might have spent a lot of time modifying it and ensuring everything flows perfectly. But, without a call to action (CTA), your marketing messages are like shovels without handles. They may be pretty and well-designed, but they’re nearly unusable.
Visitors come to your ecommerce website looking for answers to their questions and solutions to their problems. Unfortunately, many marketers—even those in management positions—love to help people, but they don’t want to “sell them”.
Those afflicted with the idea that selling is somehow evil are prone to see the CTA button or message as a pushy sales tool—one they’re reluctant to use.
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