Though Bewakoof is not very picky, its target audience is still primarily people belonging to the age group of 16-24 years. This can include students, working professionals or entrepreneurs who are more or less financially stable. The secondary and tertiary target audience includes people from the age groups of 24-34 and 34-50 respectively.
Search Engine Optimization
Search Engine Optimization (SEO) helps improve rankings on search engine ranking pages. In order to have a good organic ranking, it is important for that brand to have a very well functioning SEO strategy. On analyzing Bewakoof’s SEO strategy, only one issue was found and that is backlinks. The brand’s website did not seem to have enough quality backlinks which affects its domain credibility.
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