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Buyers guide prerequisites to cdp vendor selection

Buyers guide prerequisites to cdp vendor selection

Submitted by • April 27, 2020 www.martechcube.com

Customer Data Platforms lately have been the main idea behind amplifying the Customer Experience (CX) and enriching the marketing world with the right preferences. Pertaining to certain CDP Vendors the defining aspect of an ideal CDP comes in the way of the decision-making process of a Buyer. Our Buyers Guide channels on simplifying this process with a 5 part segmented approach. We have leaned on defining the hierarchy of choice of any particular Buyer and channel those choices into different segments based on both priority and relevancy.

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