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CDP Leader Amperity & Zendesk Offer Customer Personalization

CDP Leader Amperity & Zendesk Offer Customer Personalization

Submitted by • October 26, 2020 www.martechcube.com

Amperity, the first AI-powered Customer Data Platform (CDP), today announced it will be working in partnership with Zendesk. As part of the initiative, Amperity will integrate natively with Zendesk’s customer relationship management (CRM) platform, allowing joint customers to put into play the full breadth and depth of customer intelligence from Amperity.
Amperity connects data across disparate systems and uses patented technology to create a persistently accurate and complete 360-degree customer view for every single customer. By applying cloud-scale computing to the challenge of resolving identity across systems without a common unique identifier

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