Choosing the Correct Colors for a Perfect Logo | Importance of Colors in Logo design

Do you remember choosing a certain balloon or toy because it was of your favorite color? Or do you remember picking up the cupcake with the most attractive icing?

Colors are known to have an impact on our choices and mood more than we are aware of consciously. Each color has the power to make us feel in a certain way, the effect it has is due to the way we react to them emotionally.

According to statistics, above sixty percent (60%) of the sales are affected by the color scheme used.

So the question here lies, is the color scheme I select for my logo design one of the fundamental decisions needed to be made?

Yes, of course, it is. It is the essential and foremost important decision as it will then help decide on the marketing scheme and code for your brand.

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