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Contextual Targeting: The Answer to Brand-Safe Ad Environments?

Contextual Targeting: The Answer to Brand-Safe Ad Environments?

Submitted by • October 21, 2020 www.martechcube.com

Tim from Silverbullet explores contextual targeting in the Adtech space & dissects the role of the same in the life of a savvy digital marketer & advertiser.

Today’s increasing privacy concerns, coupled with the cookie’s demise, means marketers now need to deliver more personalised campaigns, in real-time and at scale
More importantly, they need to demonstrate empathy and present their messaging in brand-safe environments. This is where the power of contextual targeting comes into play.

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