Enhancing User Engagement: Leveraging Edge Computing in Marketing

The world is awash with data, and businesses are constantly seeking ways to harness this abundance for swift decision-making. With the need for computing capabilities that can keep up with this pace, the concept of edge computing has emerged.

Research conducted by Polaris Market Research indicates a significant growth trajectory for the global edge computing market. Projections suggest a Compound Annual Growth Rate (CAGR) of 38.3% until 2030, with the market expected to reach a valuation of $140 billion by that time.

The optimal utilization of edge computing is set to empower Internet of Things (IoT) and mobile applications. The demand for IoT solutions, influenced by Industry 4.0, is driving the adoption of edge computing among manufacturers. By decentralizing data processing tasks and enabling real-time decision-making, edge computing is poised to revolutionize various industrie