In today’s fast-growing e-commerce environment, businesses are constantly seeking innovative ways to understand their target audience. The rise of online marketplaces has created a wealth of valuable information hidden within product listings, customer reviews, and pricing strategies. This case study highlights how Extract Shopee data for consumer sentiment analysis played a crucial role in uncovering valuable insights for a retail client operating in Southeast Asia. By leveraging advanced tools for Shopee web scraping for consumer behavior insights, the client was able to decode shopper preferences, monitor competitor pricing, and make informed product positioning decisions. Through a structured approach to Sentiment Analysis, our team delivered a comprehensive overview of customer emotions, purchase drivers, and brand perception, helping the client realign their strategy to improve both engagement and conversions.