One of the best ways to tap into your market with precision is to run Facebook ads for your small business. Facebook ads allow targeting parameters down to the most specific qualities of your audience demographic and offer a slew of opportunities for creating visibly attractive ads.
But Facebook ads can be a behemoth to learn and figure out on your own. Here’s a handy, comprehensive guide for the basics of Facebook ads for small businesses.
Why Facebook ads?
First of all, why run Facebook ads? The easy answer is simply because that’s where your audience is! There are over 1 billion people on Facebook — and Facebook is a platform that offers you tools to send your unique message to your ideal buyer. Create an ad that speaks to your audience, and then target multiple audiences with precision down to basic demographic information like age, location, and education to even more specific targeting parameters like interests, hobbies, and occupation. Why wouldn’t you want to use this too
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