As the streaming giants get bigger they are waiting for more access to live sports broadcasts. As one of the largest, Amazon Prime Video already offers live broadcasts to several professional sports organizations, including the NFL. At the moment, there are still a few premium video-on-demand (VOD) services that provide live coverage.
Even the NFL's own service does not provide live broadcasts of NFL game passes. So, it’s kind of a big deal that a non-cable-alternative like Amazon Prime Video directly acquires the rights to NFL games.