What is domain authority?Domain authority measures the power of a domain with regards to age, popularity and size of the domain. Based on the websiteâ€™s potential to get noticed in different search engine rankings, the rating is given on a scale of 0 to 100. The traffic to the website, different account metrics and backlinks decide the rating. With the numbers, the position of website pages and links in search engine results can be identified. The higher the numbers on the scale, the better are website in comparison to other websites with the same type of content and functionality. This helps domains largely as new pages that are included get indexed fast and get listed in top rankings. Itâ€™s a search engine factor that pushes domains towards increased rankings.
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