Google played a crucial role in shaping the modern internet and still is playing its role. Today, the way we live our lives, and the way we search or look for things is mostly because of Google. It directly or indirectly impacts millions of people and it continues to impact many more lives. Today, most businesses use google to promote themselves, market their products and gain sales. They look for ways to increase Google reviews to gain more customers and earn profits in their businesses. There’s no doubt it’s the ‘Modern Day Oxygen’. The history of Google dates back to the year 1996, when two of the brightest minds at Stanford University in California, Larry Page and Sergey Brin developed a search algorithm first known as ‘BackRub’ with the help of two friends Scott Hassan and Alan Steremberg.