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How AI in Marketing Leads to Enhanced Branding

How AI in Marketing Leads to Enhanced Branding

Submitted by • October 14, 2020

With AI & ML churning the Martech charts and AI in Marketing taking the branding and programmatic advertising berzerk, what more is in store for the future?

We are in the middle of the digital era and moving towards the age of Artificial Intelligence (AI) Technology. While most of us might associate AI with robotics, this technological innovation is utilized in various aspects of life. The by-products of AI technology range from vocal personal assistants such as Alexa, Siri to neural networks like Google’s DeepMind. It is integrated into various business processes including, research and development (R&D), Sales, Marketing, and finance.

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