Customer Data Platform or CDP has become a word that we all are hearing very frequently in the marketing space. One of the reasons behind this buzz is the growing importance of marketing data in marketing strategies and increasing recognition of established CDP Vendors. Also the ability it provides to the marketing team to transform their work and the ways in which customers interact with brands.
CDP also breaks the Martech silos, unifies online, and offline customer data and experience, makes marketing efforts more effective, and drives better results for marketers.
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