Market research is a broad subject which works on various methods & technologies according to business requirements. CATI Market research is one one of the effective & efficient methods of market research where integration of technology makes this the most dependable method for research.
CATI stands for Computer Assisted Telephone Interviewing, in simple words is modern technological based telephonic interviewing process, where trained interviews have pre-structured questionnaires. Every respondent answer is entered by the interviewer directly into a computerized program using a set of codes. CATI beneficial in various ways such as:
Interviews are not able to skip any questions that influence respondents.
Responses recorded longer
Easy to collect, filter & transform data
Cati market research involves any research which involves the electronic devices with use of technology capable for storing and structured questioning.