“B2B lead generation is a piece of cake.” You won’t hear anyone saying that! That’s because B2B lead generation is a complex process that comprises of a number of steps: searching, collecting data such as name, company name, industry type, job type, location, interests, sending personalized messages to generate leads, and make sales. It’s not easy to do this all manually. That’s why many people are using LinkedIn automation tools to perform these tasks.
The end goal of the B2B marketing journey is to maintain a consistent flow of leads and establish a healthy sales pipeline.