It seems to me that the process of campaigning serves mostly to confuse people — perhaps on purpose. Choosing who to vote for is actually the product of a very simple equation.
Democrat = more liberal, less conservative
Republican = less liberal, more conservative
If you, the voter, agree with conservatism, then you vote for the Republican candidate. This is not to suggest that all Republicans are conservative, but the likelihood is greater with a Republican than a Democrat.
If you, the voter, agree with liberalism, then you vote Democrat.
So the real question is for individual voters to have enough of a clue about themselves to know how to vote. To help those confused voters, the answer can be found by examining these questions:
1. Who should be MOST responsible for YOUR well being?
a) you and/or your family
b) government or everyone else in society
If you answer ‘a’, then you are conservative and should vote Republican.
If you answer ‘b’ then you don’t believe in personal responsibility and will find Democrats more to your liking.
2. Should government control/regulate the marketplace and actually own the businesses that operate therein?
a) yes, more government regulation and ownership
b) no, get government out of the way to the extent possible