Cookies are the data that enables digital marketing companies to obtain the necessary information about targeted consumers, such as their online activity habits and preferences, as well as the personalization of ads that you see on the internet. It assists digital marketers in obtaining a user profile of the target audience. Google announced on March 3, 2020, that third-party cookies will be phased out by 2022. This Google move will have a significant impact on all digital marketing websites across the world, making it more difficult for digital marketers.
As a digital marketer, you should not panic just yet, but you should begin planning how your company will operate following the implementation of the new policy.
We at Indian Digital Marketer would guide you and help you implement the best digital marketing strategy and help your business grow.
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