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India gets the lion’s share of our brand building expenditure: Abhiraj Bhal

India gets the lion’s share of our brand building expenditure: Abhiraj Bhal

Submitted by • August 19, 2020 www.exchange4media.com

We were curious to know what triggered the rebranding exercise and posed a question to Abhiraj Bhal, co-founder, Urban Company. He explained: “When we started, we were only in one country and in just one or two categories. Today, Urban Company is present in multiple categories, like carpentry, appliance repair, cleaning services, painting services, pest control, makeup, fitness at home. Initially, we were present just in India, now we have expanded our presence in UAE, Australia and Singapore. So, with these changes happening, we thought it is time to have a mother umbrella brand, which will be called UrbanCompany for the rest of its life, anywhere in the world wherever it goes, whether Australia, Singapore, UAE, India or any other market that we'll launch in the future.”

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