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Killer Jeans Digital Marketing Strategy

Killer Jeans Digital Marketing Strategy

Submitted by • June 5, 2020 iide.co

Created in 1989, Killer Jeans was the first international denim brand in India. Killer Jeans own a total of 74 stores across Tier 1, Tier 2 & Tier 3 cities. It also has a 25% market share in the denim category. The company makes 2.25 lakh pair of jeans every month.

It positions itself as – “Denim with an attitude.” The brand marketing budget for the year 2018 was around 22 Cr. out of which digital media was given priority.

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