Leads funnel; keep it full and your life will be easier. If you have no leads, your sales would go nowhere. But it continues to be the biggest challenge for B2B marketers and other businesses. According to surveys, 63% of the B2B marketers have pointed out that lead generation has been the biggest challenge for them.
It's a hard, painful, and expensive process that often doesn't give any significant outcomes. B2B marketers and sales reps spend a lot of time, money, and resources on Lead generation but still get successful making one sale out of 100 leads. As a result, many marketers not only find it hard to succeed but even survive "in the ocean of whales."