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Leverage on your Core Competencies to build multiple businesses

Leverage on your Core Competencies to build multiple businesses

Submitted by • March 4, 2020 www.firstfewcustomers.com

bhijit Gangoli co-founded QEDbaton, India’s first B2B Appointment Setting company for Technology firms, along with Milind Katti in the 2004. Classmates from their MBA school, both had had worked in corporate sales for almost two years before they got together to start QEDbaton. Appointment Setting was actually their second attempt to succeed at entrepreneurship. Their first one in 2001 was in the space of Customer Loyalty and Direct marketing programs, but this didn’t go very well for them. Their first technology client was Zensar Technologies- A Pune based Software Services firm belonging to the RPG group, where they got an assignment to design a welcome kit for a new batch of 200 odd employees joining the company. Post this, they continued to do odd jobs with Zensar to keep the relationship alive. In 2002, the Zensar Marketing team had a request from Sales to try and build an offshore Inside Sales Team to generate appointments for them in international markets. Considering that Tech

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