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Martech Interview with Chief Marketing Officer, ActiveCampaign – Maria Pergolino

Martech Interview with Chief Marketing Officer, ActiveCampaign – Maria Pergolino

Submitted by • about 2 weeks ago www.martechcube.com

1. Can you tell us a little bit about your role at ActiveCampaign and how your marketing journey actually started?
I’ve been a marketer from the start. When I was in highschool, I won a business competition in a marketing category through an organization called DECA, which led to a focus in marketing for my undergrad and grad degrees. My career has had lots of growth — from coordinator to manager to director to VP to CMO, all in marketing. And I appreciate how everything I learned in each step prepared me for the next.

Marketing is the strategy of the company, the front of the ship that guides the rest of the organization, and the part of the org that takes all of the amazing things that happen internally and shares them externally. I’m so glad it’s been my path, and am proud to now represent ActiveCampaign in this way.

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