Navigating AI and GTM Strategies with Samta Bansal

Samta Bansal, a seasoned marketing leader, shares her insights on navigating global marketing strategies and AI-driven GTM approaches. With over 25 years of experience, she delves into evolving marketing landscapes, balancing brand awareness with lead generation, and driving measurable business impact in the AI era.

Samta, it’s wonderful to have you on this interview. Could you tell us about your marketing journey?

Thank you! It’s a pleasure to be here. My marketing journey has been an evolution spanning over 25 years, shaped by curiosity, adaptability, and a passion for storytelling and for building high-performing teams. I began in high-tech as a pre-sales consultant, translating technical capabilities into customer-centric narratives. Over time, I transitioned into strategic marketing, leading go-to-market initiatives across industries like semiconductors, enterprise software, consulting services, and now AI startups.

A pivotal moment in my career was leading the market introduction of an industrial software platform and spearheading initiatives like the Smart City project. I collaborated with C-level executives to define digital transformation strategies across multiple industries, earning me the CEO’s External Focus Award, which was tremendously validating. Later, I took on the challenge of building and scaling marketing for a multimillion-dollar global services business, overseeing brand positioning, demand generation, and portfolio integration during a major corporate transition.