Role of Social Media in Green Marketing

Social media has become a powerful tool for green marketing, allowing brands to engage with eco-conscious consumers and share their sustainability efforts. Platforms like Instagram, Facebook, and Twitter enable companies to showcase their green initiatives, share educational content, and foster community engagement. For example, brands like TOMS use social media to highlight their commitment to social and environmental causes, encouraging followers to participate in their mission. By leveraging social media, businesses can amplify their green marketing messages and build a loyal customer base.