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Sam Smith, Spotify & POWSTER Launch Immersive AR Experience

Sam Smith, Spotify & POWSTER Launch Immersive AR Experience

Submitted by • October 26, 2020 www.martechcube.com

POWSTER—an award-winning interactive creative studio/production company for over 150 movie distributors—in collaboration with the world’s largest music company Universal Music Group, music industry-leading label Capitol Records UK, and Grammy-Award winning artist Sam Smith, join forces for the launch of a web-based AR activation for Smith’s new single “Diamonds,” only available on Spotify. The project celebrates Smith’s highly anticipated new album, “Love Goes,” scheduled to be released on October 30, 2020.
POWSTER pioneered this groundbreaking concept, commissioned by Capitol Records UK and the Digital Marketing & Innovation department at Universal Music Group

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