Consumer purchasing patterns, manufacturing, supply chains, and sales are all being disrupted in the fashion industry. Today's average fashion buyer is a tech-savvy, social media-savvy enthusiast who expects the newest international trends at the most competitive costs. In the past, there was just one sales channel, and customers would come from various places to use that channel. This is no longer the case because omnichannel purchases are common and customers use a variety of media to connect and make decisions.