The main test of retail marketing lies with how smart the marketing strategy is and the judgment is all open with the holiday season just around the corner.
For years now, we have been hearing about the decline of physical retail and the rise of the internet or eCommerce. Brick and mortar stores have to work very hard to compete with each other, and also with online sellers. One way to compete with physical retail, as well as eCommerce sellers, is to use technology to create a great in-store experience. One thing that all retailers face at one point is a slump in sales. Whether you are a solo-retailer or a huge retail corporation, it’s easy to feel like your efforts just aren’t enough to combat factors such as the economy or competitor innovations.
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