Stock outages at retail shops are a no-no: study

Submitted by Tyroneee • February 14, 2020 www.digiconasia.net

So are in-store prices that cannot match online offers that APAC millennials monitor closely.

Shopping often starts before customers enter a store. Customers expect that items they see online are in-stock – achieving what is hardest for e-commerce to deliver—instant gratification. When it comes to brick-and-mortar purchasing, price is a top priority for shoppers. Almost three in 10 (29%) of shoppers surveyed report leaving a store because the price did not match the one found online.