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Unused & Unloved Smartphones

Unused & Unloved Smartphones

Submitted by • March 23, 2020

Brands launch new phones. We buy them. We tend to keep our old phones at the same time. This cycle repeats every year and there is an ever-growing number of unloved devices that are a lost opportunity for consumers and brands alike.

The startling fact that our research uncovered was that 72% devices sold in India, tend to never re-enter the market. That is a sizeable piece of the overall smartphone market, which is still untapped.

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