Every business idea, plan or strategy stems from extensive study of the market and industry. Be it plans to expand your business, devise a marketing strategy or dig out information about competition, businesses regularly feel the need to gather, analyze and interpret information that might help them.
The World Wide Web a.k.a the internet or online has an endless supply of information but what is challenging is to sort and filter relevant information or data. That is indeed a time-consuming process to say the least which most business owners do not have. Hiring a full-time resource in-house solely as research assistant doesn’t make sense as it would only be a drain on the finances.
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