An increasing trend in the service world is the emphasis on the situation of the service environment. The situation affects consumers' emotions, attitudes and behavior. One of the very important factors is music.

For example, it has been established that:

if the music played in the store matches the customers' image of the respective brand, they will spend more time in the store;

when the wine shop plays classical background music service, customers buy more expensive wines;

When romantic music is played in a flower shop, more and more expensive flowers are bought than with pop music or no music at all.

Leave a Reply

Your email address will not be published. Required fields are marked *