The ‘New Normal’ has become a common word since this March, ever since COVID-19 has engulfed the whole world. The world is currently struggling to come to terms with an unprecedented situation that it has slipped into, and at least the coming few months are times of great uncertainty. The business world is poised to see several disruptions in the way it operates, and one of the most important among them is the greater reliance on online channels to reach customers. In this context, WhatsApp Commerce is poised to be a major game-changer for enterprises that adopt its use, as it has all the ingredients to emerge as a major revenue-raker in the post-COVID era.
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