Wine brand Andrew Peace expands UK portfolio; unveils new label designs

Australian wine brand Andrew Peace has expanded its UK portfolio to include a Cabernet Sauvignon and Pinot Grigio in 75cl bordeaux style bottles, as well as 187ml bottles of its Signature White Label Shiraz and Chardonnay.The Andrew Peace Masterpeace range, which launched in 2024, now includes the new-to-market Cabernet Sauvignon (13%) and Pinot Grigio (12%) alongside its popular Shiraz and Chardonnay, both of which have been endorsed by the Good Housekeeping Institute for taste.

The Andrew Peace Signature White Label range will welcome 187ml bottles of its Shiraz and Chardonnay. The NPD joins the existing 75cl bottles and 1.5litre bag in box formats of the two varietals.
Andrew Peace’s Signature White Label and Signature Black Label ranges will also benefit from a new and more-premium look from this month. The simplified design will premiumise the brand proposition to align more closely to liquid quality and place greater emphasis on the brand’s Australian roots, logo and the varietals used.