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WWF “Pyros collection”

WWF “Pyros collection”

Submitted by • July 22, 2020 www.adruby.com

To raise awareness of the forest fires in Portugal, which continue to grow every year, WWF and its FCB agency in Portugal came up with an idea that I particularly liked. As you can understand, the agency wanted to shed light on these fires, and, above all, that we cannot forget the devastation they cause each year in the country. WWF decided to challenge the renowned Portuguese architect Nuno Lacerda to transform burnt wood into furniture, so more people can witness the tragedy of forest fires.

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