Journal of Marketing & Supply Chain Management

The Journal of Marketing & Supply Chain Management is an international, peer-reviewed, open access journal committed to advancing research and practice in the fields of marketing and supply chain operations. It provides a comprehensive platform for academics, researchers, and industry professionals to share innovative insights, strategies, and solutions that drive business growth and operational efficiency.

The journal publishes a wide range of scholarly content, including original research articles, review papers, case studies, and short communications. It covers key areas such as digital marketing, consumer behavior, brand management, logistics, procurement, inventory management, global supply chains, e-commerce, and data-driven decision-making.

Emphasizing the integration of marketing strategies with efficient supply chain systems, the journal highlights the importance of coordination between demand creation and product delivery. It encourages interdisciplinary research that explores emerging trends like AI in marketing, sustainable supply chains, and real-time analytics.

With a strong focus on quality and rigorous peer review, the Journal of Marketing & Supply Chain Management ensures the dissemination of reliable and impactful knowledge. Its open access model enhances global reach, enabling researchers and practitioners worldwide to access and contribute to the evolving landscape of marketing and supply chain management.